Occasionally, items that work wonderfully on the iPad are a tad more ungainly on the iPhone–for instance, some National Geographic photo galleries have captions that oveflow onto a second page.
It does an excellent job on the iPhone, too, but the smaller screen necessitates a simpler, one-column approach that only works in portrait orientation. On the iPad, Flipboard has enough real estate to reformat Web content in ways that almost always leaves it looking better than it did in the first place–especially in the case of stuff from publishers that Flipboard has partnered with, such as the National Geographic, the New Yorker, and the Atlantic. (McCue told me me that it’s a more natural, comfy action to perform with your thumb.) On the iPad, you flip horizontally on the iPhone, you flip vertically, as if you were rifling through the cards in a Rolodex. And everything syncs up, so people who use the app on their phone and tablet have the same sections in both places.īut the Flipboard folks had to rethink many fundamentals to make the program work well on a phone–starting with the very act of flipping “pages” that gives the app its name. The features for finding and adding sections of content–from Facebook, Twitter, Instagram, and other social networks, as well as from news sites, blogs, and other sources–are just about identical in both versions. And I bet a lot of iPhone owners who are new to Flipboard are going to go gaga for it.Īt first blush, the iPhone version looks very much like its older, bigger iPad brother–they both sport among the slickest, most thoughtful interfaces you’ll ever see on a mobile app. If you’re a fan of the iPad edition, you’ll be pleased with the iPhone one. I got a tour of the new app last week from Mike McCue, the company’s cofounder, and have been using it for the past few days. It should be available on the App Store around the time this post goes live. Starting now, you don’t need to try and imagine what it might be like elsewhere: Flipboard is arriving on the iPhone. It was hard to imagine it running on any other device. When social-magazine app Flipboard debuted on the iPad in July of last year, it instantly became the closest thing yet to a defining app for Apple’s new program–a beautifully-done program that was beautifully tailored to the platform’s strengths.
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